Life360 location data sharing

Occurred: December 2021

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An investigation by The Markup finds family safety app Life360 is collecting and selling the data of its users to at least a dozen data brokers.

Used by approximately 33 million people worldwide, Life360 enables friends and family members to share their exact location. X-Mode, Cuebiq, Allstate's Arity, Safegraph and other data brokers package and sell Life360 data 'to virtually anyone who wants to buy it'.

Life360 reputedly made USD 16 million in 2020 selling user data, and recently announced it had acquired Tile, which makes several popular tracking devices. 

On January 27, 2022, Life360 stated in an investor report (pdf) that it would cease all of its location data deals, other than with Allstate’s Arity.

Operator: Life360; X-Mode; Cuebiq; Allstate/Arity; Safegraph
Developer: Life360
Country: Global
Sector: Business/professional services
Purpose: Track childrens' movements
Technology: Location tracking
Issue: Privacy; Security
Transparency: Governance; Privacy

Page info
Type: Incident
Published: December 2021
Last updated: February 2022