Cadillac Fairview discovered to be covertly using facial recognition to monitor shoppers
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Occurred: June 2018-October 2020
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Canadian commercial real estate company Cadillac Fairview secretly used facial recognition to capture its customers' data without their knowledge or consent.
Cadillac Fairview was discovered to have been using facial recognition at two of its shopping malls by a customer, who exposed the practice on Reddit.ย
The findings were taken up by federal and provincial privacy regulators, leading the company, which had said it was using facial recognition to track people's genders and ages whilst not capturing their images, to suspend its use of its system.
โOctober 2020. Canada's privacy commissioners ruled that Cadillac Fairview had installed facial recognition in a dozen malls and analysed visitor images without consent. They also found that its software supplier Anonymous Video Analytics had kept 5,061,324 million facial representations on a decommissioned server on the companyโs behalf 'for no apparent purpose and with no justification.'
System ๐ค
System ๐ค
Cadillac Fairview ๐
Operator: Cadillac Fairview
Developer: Anonymous Video Analytics
Country: Canada
Sector: Retail
Purpose: Analyse shopper behaviour
Technology: Facial recognition
Issue: Accountability; Privacy; Transparency
Legal, regulatory ๐ฉ๐ผโโ๏ธ
Legal, regulatory ๐ฉ๐ผโโ๏ธ
Office of the Privacy Commissioner of Canada (2020). Privacy Commissioner launches investigation into Cadillac Fairview over use of facial recognition technology in malls
Investigations, assessments, audits ๐๏ธ
Investigations, assessments, audits ๐๏ธ
News, commentary, analysis ๐๏ธ
News, commentary, analysis ๐๏ธ
https://www.cbc.ca/news/canada/calgary/facial-recognition-malls-1.4773334
https://globalnews.ca/news/7429905/cadillac-fairview-facial-recognition-investgation-findings/
https://nowtoronto.com/news/toronto-eaton-centre-cadillac-fairview-facial-recognition-broke-privacy-laws
https://www.theglobeandmail.com/business/article-cadillac-fairview-collected-images-of-millions-of-shoppers-faces/
https://www.cbc.ca/news/canada/calgary/cadillac-fairview-mall-directory-facial-recognition-suspended-1.4774692
https://www.huffingtonpost.ca/2018/08/06/calgary-fairview-facial-recognition-software_a_23497017/
https://www.vancouverisawesome.com/vancouver-news/creepin-kiosks-vancouver-richmond-malls-used-customer-images-without-consent-2835336
https://www.vendingtimes.com/news/canada-mall-operator-cited-for-consumer-privacy-violations-removes-facial-recognition-cameras/
https://www.biometricupdate.com/201808/mall-operator-suspends-use-of-facial-recognition-as-canadian-privacy-commissioners-investigate-legality
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Type: Incident
Published: January 2024
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