Cruzcampo Lola Flores deepfake ad

Occurred: January 2021

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Celebrated Spanish singer Lola Flores has been brought back to life in a controversial news advert by brewer Cruzcampo. 

According to El País, Flores' voice, face, and features were recreated for the ad using deepfake technology and hours of audiovisual material and over 5,000 photographs.

Devised and created by advertising agency Ogilvy and production firm Metropolitana, the spot encourages people to be proud of their roots. Flores hailed from Anadalucia and died in 1995. 

The campaign has been praised for its relevance and realism. However, others complain that it is unethical and unnecessarily commercial. 

Operator: Cruzcampo

Developer: WPP/Ogilvy; Metropolitana; DeepFaceLab

Country: Spain

Sector: Consumer goods

Purpose: Imitate Lola Flores  
Technology: Deepfake - video; Generative adversarial network (GAN); Neural network; Deep learning; Machine learning 

Issue: Ethics

Page info
Type: Incident
Published: January 2021
Lsst updated: January 2022