Prisma Labs sued for collecting facial biometrics without consent

Occurred: February 2023

Can you improve this page?
Share your insights with us

Prisma Labs, the company behind Lensa AI, was sued by a group of Illinois residents for violating their privacy by illegally collecting their facial geometry data through Lensa.

Chicago-based law firm Loevy & Loevy filed the class action suit against Prisma alleging that the Cyprus-based company 'unlawfully' collected Illinois residents’ biometric data without their permission, contravening the Illinois Biometric Information Privacy Act. The suit further alleged that the biometric data was illegally stored and used to train Lensa’s 'Magic Avatars' service.

In August 2023, Prisma Labs secured the judge's permission to move the suit to arbitration. 


Operator: Jack Flora
Developer: Prisma Labs
Country: USA
Sector: Media/entertainment/sports/arts
Purpose: Create avatars
Technology: Neural network; Deep learning; Machine learning
Issue: Privacy
Transparency: Governance