Occurred: June 2021
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A software engineer discovered that a Google search of his name confused him with a serial killer of the same name, prompting concerns about the system's accuracy and reliability.
When searching for his own name, Switzerland-based software engineer Hristo Georgiev discovered that a knowledge panel in Google's search results mistakenly associated him with a notorious serial killer known as "The Sadist".
Georgiev believes the error was caused by Google‘s knowledge graph, which generates informational boxes adjacent to its search results. He reckoned the algorithm matched his picture to the Wikipedia entry because the now-dead killer shared his name.
Google removed Georgiev's image from the killer's infobox after the engineer had reported the issue.
The incident raised concerns about the accuracy and reliability of Google’s Knowledge Graph and the potential for these kinds of errors to have harmful consequences.
Google Knowledge Graph
Operator: Alphabet/Google
Developer: Alphabet/Google
Country: Switzerland
Sector: Technology
Purpose: Enhance search engine results
Technology: Machine learning
Issue: Accuracy/reliability; Mis/disinformation
Hristo Georgiev (2021). Google turned me into a serial killer
Page info
Type: Incident
Published: June 2021
Last updated: June 2024