Facebook 'pseudoscience' ad targeting
Occurred: April 2021
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An investigation by The Markup has revealed that Facebook has been allowing advertisers to run adverts targeting people interested in 'pseudoscience'.
Mark Zuckerberg had previously stated that 'one of [his] top priorities is making sure that [Facebook users] see accurate and authoritative information across all of [Facebook's] apps'.
Facebook subsequently removed the pseudoscience interest category. The category contained more than 78 million people, according to Facebook’s ad portal.
Operator: Meta/Facebook
Developer: Meta/Facebook
Country: USA
Sector: Technology
Purpose: Target audiences
Technology: Advertising management system
Issue: Accuracy/reliability; Pseudoscience
Transparency: Governance
Research, advocacy
News, commentary, analysis
https://www.theverge.com/2020/4/23/21232547/facebook-pseudoscience-ad-targeting-coronavirus
https://www.huffpost.com/entry/facebook-no-pseudoscience-ads_n_5ea1fd34c5b62d7f0d6687dd
https://gizmodo.com/facebook-pulls-down-pseudoscience-ad-category-with-over-1843030967
https://venturebeat.com/2020/04/23/facebook-removes-pseudoscience-ad-targeting-category/
https://boingboing.net/2020/04/23/facebook-nixes-pseudoscience.html
Page info
Type: Incident
Published: September 2021