Synthesia AI video generation

Synthesia is a UK-based company that develops software products that are used to create AI generated video content.

Founded in 2017, the company enables users to create high-quality videos with AI avatars and voiceovers in 130+ languages. 

Its products are used primarily in marketing and corporate communication. 

Risks and harms 🛑

Synthesia has been criticised for the misuse of its AI-powered stock videos, in particular, to create political misinformation and disinformation, and to facilitate fraud and scams. 

Incidents 🔥

• Deepfake TV anchors spin pro-China 'Spamouflage' campaign

• Deepfake news anchors claim Venezuela economic health

• Deepfake video alleges France opposes Mali military junta

• Deepfake 'Pan Africanists' support Burkina Faso junta

• Alberta Party endorses itself using deepfake video

• Maxpread Technologies fake AI CEO scam

News, commentary, analysis 🗞️

• https://spectrum.ieee.org/deepfake-cottage-industry

• https://futurism.com/the-byte/deepfakes-translation-tech-synthesia

• https://www.wired.com/story/synthesia-ai-deepfakes-it-control-riparbelli/